In the early stages of the film, it was supposed to be “a fish-out-of-water story à la Splash and Big, whereby Barbie gets kicked out of Barbieland because she’s not perfect enough, a bit eccentric and doesn’t fit in,” Deadline reported back in 2018. The main issue is that we don’t actually know the plot of the movie. But what does that look like in movie form? She’s a Barbie girl, but what is going on in her Barbie World? Margot Robbie, playing Barbie, is clad in an exact re-creation of the original Barbie’s outfit Gerwig is clearly thinking about the interplay between highbrow and lowbrow, between art and commercialism. It’s an elaborate homage to Stanley Kubrick’s 2001: A Space Odyssey the historical implications of the introduction of Barbie make up the narration by Helen Mirren, reminding fans of her work in Documentary Now!. The teaser trailer is chock-full of references. “What kind of movie is she intending to make?” There’s also the fact that Gerwig wrote the screenplay with her partner, Noah Baumbach, who’s behind indie classics like The Squid and the Whale. “What exactly is Greta Gerwig doing?” the people (of ) asked. Are we talking about Barbie or Barbie, you ask? Why, both, of course! Ever since Greta Gerwig, prestige director and former queen of mumblecore, was announced as the director of the upcoming Barbie film, the anticipation has loomed large. Barbie showed up and, just like that, the world changed.
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